Blessed Tugi: Comedian Njugush Son Making Good Millions On YouTube

Comedian Njugush has become a prominent figure in Kenya’s comedy scene, amassing a substantial social media following and establishing himself as one of the country’s foremost and innovative comedic performers. His remarkable talent has elevated him from a struggling actor to one of the highest-earning individuals in the industry.

Following in the footsteps of his father, Blessed Tugi has emerged as a captivating personality, delighting audiences with his innocent yet humorous perspectives on life. Since the debut of his initial video, Tugi’s YouTube channel has attracted over 137,000 subscribers, firmly establishing him as one of the most popular young talents on the platform.

Many Kenyans resonate with the child’s unique approach to everyday challenges and his charming interactions with his parents. Since joining YouTube on August 14, 2020, Tugi’s channel has accumulated an impressive total of 5,330,091 views.

In the previous December, upon reaching the milestone of 100,000 subscribers, the three-year-old was honored with the prestigious YouTube Creator Award, commonly known as the Silver Plaque. Currently, his videos consistently achieve an average of 60,000 views, with the most popular video reaching an impressive 200,000 views.

In a recent interview, Njugush expressed how his son’s accomplishments serve as inspiration, urging other parents to expose their children to opportunities from an early age. Recognizing this trend, YouTube has introduced the YouTube Kids platform, offering a child-friendly version of the site with curated content, parental control features, and age-appropriate material filtering.

According to digital strategist Brian Muuo, YouTube provides a significant library of children’s entertainment, serving as both a revenue source for content developers and a platform for parents to monitor their children’s online activities.

Emphasizing the lucrative potential of child-centric content, Ryan, a 7-year-old from the United States, stands out as one of the wealthiest YouTubers, having earned an astounding Ksh1.1 billion on his channel. Channels featuring children can be monetized through ad income and retail sales, offering a lucrative avenue for content creators.

However, in response to concerns about predatory comments, YouTube implemented a temporary ban on comments for videos featuring children in 2019. The company claimed to have developed technology capable of automatically detecting and eliminating predatory comments.

Notably, some Kenyan media personalities have taken the initiative to create social media pages for their children, utilizing them as digital photo albums. Among these are Betty Kyallo’s daughter Ivanna and Bahati’s children, reflecting the growing trend of showcasing family life on social media platforms.