Anerlisa Muigai, the heiress of Keroche Breweries, has shared her updated rate card with the public, revealing the cost of advertising with her. She posted the details on her social media platforms, disclosing that her Instagram account, which has a following of over 1 million, can be purchased for at least Sh$300,000 (Sh39, 570, 000).
She further outlined the cost of advertising on her Instagram stories. Small businesses will have to pay Sh13, 250 ($100) for three stories to be posted for 24 hours, while corporations will need to part with Sh26, 500 ($200) for the same number of stories. For three weeks of advertising on her Instagram feed, the cost is Sh795, 000 ($6000) for just three posts.
In addition to these rates, Anerlisa stated that mentioning any brand on her page will cost Sh66, 250 ($500) per mention. However, she made it clear that she does not accept brands that include nudity for ambassadorial deals. For a three-month ambassadorial deal, Anerlisa charges Sh13, 250, 000 ($100, 000).
For appearances, Anerlisa charges Sh1 987, 500 ($15, 000) for a minimum of two hours. She has a considerable following on social media, which makes her an attractive option for companies seeking to increase their reach.
It is not uncommon for celebrities and social media influencers to charge for advertising on their platforms. Anerlisa’s rates are in line with what other influencers charge for their services. The cost of advertising varies depending on the reach of the influencer and the duration of the campaign.
In conclusion, Anerlisa Muigai has shared her updated rate card, which outlines the cost of advertising on her social media platforms. Companies seeking to advertise on her Instagram account or stories will have to pay a considerable sum of money, and ambassadorial deals with her come at a steep price. However, the cost is commensurate with the value she brings to the table in terms of reach and influence.
