Kenyan content creator Thee Pluto recently disclosed the compensation structure for YouTube views in Kenya. Taking to his social media platforms, Thee Pluto highlighted that YouTube pays 100,000 Kenyan Shillings for every one million views. He emphasized that this payment rate poses a significant challenge for Kenyan content creators, especially when compared to the higher payouts in the United States.
Expressing concerns about the RPM (Revenue Per Mille) issue faced by Kenyan creators, Thee Pluto pointed out the disparity in earnings between Kenyan and American YouTubers. According to his statement, an average Kenyan YouTuber receives 100,000 Ksh for one million views, while their American counterparts earn approximately 1.2 million shillings for the same milestone.
Interestingly, Thee Pluto noted that YouTube’s compensation is often tied to watch time hours rather than just the number of views. This insight sheds light on the intricate dynamics of content monetization on the platform.
In response to the challenges posed by YouTube payouts, creatives in Kenya have been advised to diversify their income streams. The suggestion is to explore alternative ventures that could enhance their overall financial standing. By focusing on building personal brands and securing endorsement deals, content creators can potentially elevate their income and reduce dependency on YouTube alone. This strategic approach allows them the flexibility to pursue diverse interests without being solely reliant on the income generated from the platform.
Thee Pluto himself exemplifies this diversified approach to income generation. In addition to managing his YouTube channel, he is involved in forex trading and operates a farm where he raises pigs and other animals. These additional ventures contribute significantly to his overall net worth. As a testament to his entrepreneurial success, Thee Pluto is the proud owner of a white Prado TX, showcasing the possibilities of achieving financial stability beyond YouTube earnings.
