In a recent social media update, Thee Pluto highlighted a significant challenge faced by Kenyan content creators, shedding light on the payment disparity between YouTube views in Kenya and the United States. According to his statement, YouTube compensates Kenyan creators approximately 100,000 Kenyan Shillings for 1 million views, while their American counterparts receive a considerably higher sum of 1.2 million Shillings for the same milestone.
The content creator pointed out a prevailing issue known as the RPM (Revenue Per Mille) problem, emphasizing that the compensation from YouTube is often based on watch time hours rather than just the number of views. This revelation underscores the financial hurdles encountered by Kenyan creators in comparison to those in the USA.
Pluto emphasized the importance for creatives to diversify their income streams beyond YouTube earnings. He encouraged fellow content creators to explore additional ventures that could enhance their overall financial well-being and advised them to build their personal brands to attract lucrative endorsement deals. This strategic approach would not only contribute to a more sustainable income but also afford creators the flexibility to pursue other interests without solely relying on YouTube revenue.
As an example of this diversified approach, Thee Pluto shared insights into his own entrepreneurial journey. In addition to maintaining a YouTube channel, he engages in forex trading and operates a farm where he raises pigs and other animals, adding significant value to his overall net worth. The young entrepreneur’s lifestyle, reflected in his ownership of a white Prado TX, serves as a testament to the rewards of pursuing multiple avenues for financial success.
