From street performances to becoming one of Kenya’s top TikTok dancers, Colloblue has carved out a remarkable path in the digital entertainment space. Known for his creativity and skill, Colloblue, along with his dance crew, The Clusters, has become a trusted partner for musicians seeking to promote their songs through viral TikTok challenges.
In a recent revelation, Colloblue disclosed that he was paid Ksh.900,000 by musician Bien to perform TikTok challenges of one of his songs. This payment underscores the growing monetization of social media talent in Kenya, where dancers and influencers can earn substantial sums by making songs go viral. Colloblue and The Clusters—including Pricky, Dance with Nanga, Klaus, Nasieku, Nafula, and Dance Lucie—are credited with driving the popularity of nearly 90% of trending songs on TikTok in Kenya, highlighting the significant impact of digital influencers in shaping music consumption.
During an interview, Colloblue emphasized that dance is not just a passion but also a viable career that pays the bills. He showcased his recent paycheck from Bien’s manager, illustrating how successful TikTok challenges can translate into real earnings. The amount, Ksh.900,000 for a single campaign, reflects the growing willingness of musicians and brands to invest heavily in social media promotion to reach wider audiences.
The success of Colloblue and his crew exemplifies how talent, innovation, and strategic use of digital platforms can create new opportunities for artists and entertainers. Beyond individual success, their work has transformed the music promotion landscape in Kenya. By turning songs into viral challenges, they help musicians gain visibility, engagement, and revenue in ways that traditional media channels may struggle to achieve.
Ultimately, Colloblue’s journey—from street dancer to high-earning TikTok influencer—demonstrates the power of digital platforms in shaping modern entertainment careers. It highlights how young Kenyans are leveraging creativity, social media, and entrepreneurial spirit to achieve financial independence while redefining what it means to succeed in the music and dance industries.
