Peter Gitonga, a resident and entrepreneur from Nyeri County, exemplifies how determination and hard work can turn life’s challenges into opportunities. His thriving business of selling roasted yams has not only met his financial needs but also transformed his life.
Gitonga’s journey began after losing his job at a building and construction company. For over a month, he struggled to find new employment, but instead of succumbing to despair, he decided to take charge of his future. He ventured into business, starting by selling roasted maize.
Initially, his roasted maize business faced many challenges and did not yield the results he had hoped for. Undeterred, Gitonga sought advice from fellow traders, which led him to shift to selling roasted yams. That decision proved to be a game-changer. For the past five years, his yam business has been thriving.
Gitonga now earns a daily profit of up to KSH 3,000. He purchases a sack of yams for KSH 3,000 and sells it for KSH 7,000, translating to a monthly income of KSH 90,000 and an impressive annual income exceeding KSH 1 million.
Thanks to his business success, Gitonga has been able to achieve significant milestones. He has purchased land, built a shop for his wife, and ensured his children’s education by paying their school fees.
Gitonga’s story is an inspiration to young people, as he emphasizes the importance of self-employment and taking up unconventional jobs. He believes that with dedication and persistence, even small ventures can yield substantial profits and pave the way for a better future.
