Alex Mwakideu, a prominent figure in Kenyan media and business circles, was born on March 6th, 1980. He has forged a remarkable path as a radio personality and entrepreneur, leaving an indelible mark on both industries. This essay delves into the captivating story of Alex Mwakideu, drawing from insights shared by muranganews.
Education and Early Struggles
Mwakideu’s educational journey was not without challenges. He attended Shimo La Tewa High School, where an unfortunate altercation with the principal led to his expulsion. Despite the setback, Mwakideu’s determination to pursue education prevailed. His mother’s sacrifices were pivotal; she managed to pay his admission fee but struggled with tuition fees. Mwakideu’s talent in acting provided him an avenue to continue his studies, even as the specter of unpaid fees loomed. High school completed, he eschewed college and fate led him towards radio.
Roots and Family
Mwakideu hails from Mombasa and his roots extend to Taita Taveta county in a locality named Wundanyi. Raised in a modest family setting, he shared a small room with his parents and six siblings. Mwakideu’s father, a school cook, worked diligently to provide for his family, even sharing leftovers with them. Tragedy struck in 2011 when his father passed away, leaving an enduring impact on Mwakideu. To honor his father’s memory, he tattooed his likeness on his arm, an emblem of gratitude and reverence.
Marriage and Family
In 2014, Mwakideu tied the knot with Mariam Mwemba, sealing a love story that had begun in 2002. Their union has been blessed with three children, cementing a foundation of love and unity within their family.
The Evolution of a Career
Mwakideu’s journey to prominence commenced in the realm of acting. His passion for the arts led him to perform in numerous plays both within and beyond Mombasa. A pivotal moment arose when he authored a script for a radio commercial at Baraka FM. The success of this endeavor marked a turning point, with Mwakideu’s talents capturing the attention of key players in the media industry.
Radio’s Unexpected Call
Mwakideu’s entry into the world of radio was serendipitous. Acknowledgment from Peter Musembi, the then Baraka FM news editor, played a pivotal role in redirecting Mwakideu’s path. Musembi recognized Mwakideu’s unique voice and encouraged him to explore radio. This newfound avenue materialized during a momentous event where Mwakideu was thrust into the role of a news presenter, captivating his audience and solidifying his presence on the airwaves.
Pioneering Without Formal Training
Despite lacking formal journalism education, Mwakideu embraced on-the-job training to cultivate his skills. He embarked on international stints in Germany and Australia, honing his craft and broadening his horizons. Mwakideu’s commitment to self-improvement and adaptability paved the way for a successful 16-year radio career.
Radio Milestones
Mwakideu’s tenure spanned multiple radio stations, including Mombasa’s Baraka FM from 2000 to 2010, Radio Maisha from 2010 to 2018, and finally, his role as Head of Radio at Milele FM.
A Chapter Closes
On August 14th, 2023, a significant announcement emerged – Mwakideu’s departure from Mediamax-owned Milele FM. Although reasons for his resignation were not immediately disclosed, his social media post expressed gratitude for five fulfilling years at the station, hinting at exciting prospects ahead.
Entrepreneurial Ventures
Mwakideu’s entrepreneurial spirit flourished alongside his radio career. He ventured into car importation from Japan and established local carwash businesses in Athi-River and Syokimau, branded as Pampered Rides car wash. This diversification showcases Mwakideu’s multifaceted prowess and his determination to seize opportunities beyond the airwaves.
In closing, Alex Mwakideu’s narrative is one of perseverance, seizing opportunities, and crafting a legacy that resonates both within the media landscape and the realm of business. His journey is an embodiment of resilience, reminding us that with passion and determination, remarkable achievements can be realized.
