Kenyan music star Nyashinski has taken a bold leap in his career after signing a landmark deal with global music giant Sony Music, a move that is being hailed as a significant milestone for East African music.
The multi-award-winning rapper and singer, known for his lyrical mastery and timeless hits, now joins the ranks of African artists pushing the continent’s sound onto the international stage. Sony Music described Nyashinski as an “authentic and versatile” artist whose style and message resonate far beyond borders.
Speaking on the historic partnership, Nyashinski expressed excitement and optimism, stating that the deal will serve as a powerful platform to showcase East Africa’s rich and diverse talent to the world. “This is more than just about me—it’s about the culture, the sound, and the stories that deserve a global audience,” he said.
One of the highlights of the agreement is the return of Nyashinski’s classic tracks to streaming platforms worldwide. Fans will soon be able to enjoy his earlier catalog alongside new projects expected to come under Sony’s global distribution.
Industry experts say this deal not only strengthens Nyashinski’s career but also opens doors for more East African artists to gain recognition on the international scene. It marks yet another step toward cementing the region’s influence in shaping the future of global music.
