Everline Mungai Wanjiku, widely known as Mungai Eve, is a self-made millionaire who has built her fortune through digital content creation. Her YouTube channel, boasting over 700,000 subscribers, has become a powerful platform that generates more than Sh. 1.5 million monthly.
Surprisingly, her journey into the world of YouTube wasn’t something she had initially envisioned. In fact, at one point, Eve was planning to return to her rural home. It was her boyfriend and now director, Trevor, who convinced her to give YouTube a shot.
“You shouldn’t go. I have an idea—let’s try it out first. Let’s start the Mungai Eve YouTube channel and see how it goes,” Trevor suggested.
Before launching the channel in September 2020, the duo began by managing Instagram pages for clients at a fee of just Sh. 1,000. Eve admits that at the time, she had little knowledge about the social media ecosystem, but she was eager to learn and adapt.
Their first video came about after Trevor attended the Gengetone Festival, where a tragic incident occurred, resulting in the death of one attendee. He captured the moment on camera and asked Eve to do a voiceover narrating the event. The video gained significant attention and earned them over 1,000 subscribers almost instantly.
Their second video featured the popular urban music group Mbogi Genje, followed by content on their rival Madocho from the Gotta City camp. These uploads marked a major breakthrough—views skyrocketed, subscribers surged, and the Mungai Eve channel began to gain serious traction.
Realizing the potential, the couple quickly moved to monetize their channel.
“To monetize on YouTube, you must avoid copyright violations, create original content, and accumulate at least 4,000 watch hours,” Trevor explained.
Their first payment from YouTube was a Sh. 100,000 cheque, although accessing it took some time due to standard platform security checks. Eve highlighted that YouTube income fluctuates month to month, depending on the volume of content views.
By July 2021, just 12 days into the month, the channel had already earned $2,103 (approximately Sh. 225,000). Eve pointed out that YouTube pays creators daily, but the total revenue is remitted to their bank accounts every 20th of the month.
Thanks to consistently high-performing past videos, their channel continues to generate income even without constant uploads.
“What keeps us going is that even our older videos are still bringing in revenue,” Trevor noted.
As her brand grew, so did the interest from potential buyers. Eve revealed that she has received multiple offers to sell her channel, including one tempting proposal of Sh. 10 million—which she turned down.
“People love jumping onto moving wagons. I’ve had companies approach me with offers, but we chose to hold on to the channel,” she shared.
Mungai Eve’s story is one of resilience, creativity, and smart strategy. From modest beginnings to building a digital empire, she’s a shining example of what’s possible in Kenya’s growing content creation industry.
