Willis Raburu stands as a prominent figure within the media landscape, boasting a career spanning over a decade at Citizen TV. Holding the position of CEO at Bazutainment, Raburu also possesses a noteworthy background in the realm of music.
Raburu’s journey in the media commenced as an intern at K24, where the encouragement of his colleagues Steve Shitera and Mohamed Mahmud led him to create a compelling piece to camera titled “Rite of Passage.” This piece proved to be a significant milestone, propelling Raburu into the spotlight and marking the initiation of his successful media career. After his tenure at Royal Media Services, Raburu transitioned to Citizen TV, where his reported salary stands at an estimated KSh 400,000, according to insights from Who Owns Kenya.
In an effort to contribute to the growth of the music scene in Kenya, Raburu, through his company Bazutainment, actively supports and mentors aspiring musicians. His commitment to this cause was underscored by a KSh 5 million partnership with the betting company 22Bet in 2021, aimed at providing assistance to artists. Beyond his role as a mentor, Raburu has ventured into music creation himself, with tracks like “Bazuu” and “Kalale,” the latter amassing over eight million views on YouTube.
During the challenges posed by the COVID-19 pandemic in 2020, Raburu showcased his commitment to community by revealing the construction of his bungalow in the village. Presently, Raburu shares a relationship with Ivy Namu, and the couple welcomed their second child, a baby girl, into the world. Raburu remains steadfast in his dedication to fostering the growth of the arts and music industry in Kenya through his ongoing work with Bazutainment.