Diamond Platinumz, a prominent Bongo Flavour artist, stands as the highest-earning YouTube sensation in East Africa, amassing a remarkable monthly revenue of 113 million Kenyan shillings.
His substantial earnings are attributed to his YouTube channel, boasting a subscriber count of 8 million as reported by the Africa Facts Zone website. Remarkably, Diamond’s presence on the platform has yielded over 2.17 billion views, solidifying his position as the most-watched musician originating from south of the sub-Saharan Desert.
Beyond his YouTube success, Diamond commands a fee of $100,000, approximately 236.5 million Tanzanian shillings, for sponsorship deals. Additionally, he garners an extra $30,000, equivalent to 70.9 million Tanzanian shillings, monthly from his roles as a brand ambassador, in accordance with information from Africa Facts Zone.
In terms of assets, Diamond’s financial accomplishments extend to ownership of eleven residences, a hotel, radio and television stations, and valuable land holdings collectively valued at $771,000, which roughly converts to 1.8 billion Tanzanian shillings.
Since bursting onto the music scene in 2009, Diamond has received a multitude of prestigious international awards, including recognition from esteemed platforms like Channel O, MTV, Soundcity, Headies, Afrima, Kora, AEA, and EAUSA, among others. This incredible roster of accolades stands as a testament to his exceptional achievements in a mere decade.
A remarkable feat attributed to Diamond’s career is his record-setting achievement at the Kilimanjaro Tanzania Music Awards (KTMA) in 2014, wherein he secured an unprecedented seven trophies in a single night. This milestone surpassed even Alikiba, who managed to clinch five trophies in 2015, accounting for 20% of the awards distributed in 2011.
Notably, Diamond earned distinction by earning nominations in the Best International Act category of the BET Awards in 2014, 2016, and 2021, marking him as the sole Tanzanian artist to have received multiple nominations in this category.
His illustrious 13-year career in the realm of Bongo Flava has amassed Diamond an array of both national and international honors, far surpassing the count achieved by Lady Jaydee, who has garnered over 35 awards in comparison.
Throughout this time frame, Diamond has released three albums—namely “Kamwambie” (2010), “Lala Salama” (2012), “A Boy From Tandale” (2018)—alongside an Extended Playlist (EP) titled “First of All” (2022), each contributing to his enduring musical legacy.
