Kenyan rapper Stevo Simple Boy has unveiled his latest venture, the ‘Freshi Barida’ juice brand, featuring a delightful range of six distinct flavors. Taking to Instagram, Stevo expressed his excitement that the anticipation period has drawn to a close. He engaged his fans, calling upon them to participate in the decision-making process regarding the guest list for the upcoming launch event.
In a significant transformation from his previous slang, Stevo converted ‘freshi barida’ into a flourishing juice brand, a move he announced enthusiastically on his Instagram platform. Notably, he expanded his business interests earlier by converting the slang into a thriving merchandise line, which has garnered considerable popularity among the Kenyan populace.
The catchy slogan ‘freshi barida,’ originating from an interview with Mungai Eve, conveys the essence of coolness and excellence. This phrase was later immortalized in a song bearing the same title. Stevo Simple Boy holds the trademark rights for the ‘freshi barida’ slogan, affirming his exclusive authority over its usage in alignment with legal regulations.