Ever wondered why the front seats, or “cabin,” in many city matatus are almost always reserved? According to some drivers, it’s not just about convenience — it’s a strategy used to attract certain passengers.
Drivers revealed that the front row is often reserved for “slay queens” or stylish young women, who, in return for a free or preferential ride, may give the driver a little extra attention.
“We allow passengers to sit in the cabin at an extra cost. This practice has been around for a long time,” explains James Mong’are, a senior driver plying the Kayole–City Centre route. “If we charge Sh50 from the city centre, a person seated in the cabin pays Sh20 extra directly to the driver. Sometimes, owners ask drivers to use the collection to wash the vehicle at the end of the day.”
Mong’are adds that on a good day, a driver can collect Sh800–Sh1,000 from cabin charges. “I usually reserve the cabin for friends who book in advance and pay depending on the time of day,” he says.
However, not all drivers use the cabin just for extra cash. Mike Muiya, operating on the Buruburu route, says some drivers exploit the seat to “flirt” with young women”. “Some men prefer sitting next to women to try their luck along the way. Sometimes it works because some ladies are attracted to daring or ‘bad boy’ drivers,” he explains.
Muiya notes that on busy routes, particularly those serving students, trendy matatus make significant daily proceeds. “Most passengers are students looking for tips for lunch or weekend outings. That’s why many drivers won’t allow just anyone in the cabin — it’s reserved for ladies who sing along with their tunes and make the ride lively,” he adds.
This revelation offers a glimpse into the informal practices in Nairobi’s matatu industry, where business strategies, social dynamics, and entertainment all intersect.
