In recent years, social media platforms have evolved into powerful tools for individuals to display their talents, gain widespread recognition, and achieve financial success. A notable example of this trend is Mbote Njogu, a content creator who rose to fame on the popular Chinese-owned app, TikTok.
Known for his creative, humorous, and authentic videos, Mbote has attracted millions of followers and built a strong online presence.
Mbote’s journey to TikTok success began while he worked as a motorcycle taxi driver (“nduthi” driver) before losing his job at Tusky Supermarket. During his free time, he started posting videos on TikTok, gradually gaining attention and building an audience.
Since then, Mbote has effectively turned his TikTok account into a source of income. In a recent interaction with fans, facilitated by Jeff Kuria, Mbote shared that he had earned over Ksh3 million in just one year on the platform. He explained that creators can generate income through brand collaborations and direct earnings from TikTok, noting that his first million came from the app itself.
Mbote’s content spans a variety of genres, including comedy, dance, and motivational videos. He uses his platform to spread positive messages, inspiring his followers to pursue their dreams. His relatable personality has endeared him to many, making him a beloved figure among his fans.
For those looking to monetize their own TikTok presence, here are 10 strategies to help you get started:
- Join the TikTok Creator Fund: Eligible creators with a substantial following can apply to the TikTok Creator Fund, which pays creators for their content.
- Publish Sponsored Posts: Partner with brands looking for influencers to promote their products and monetize your TikTok presence.
- Leverage TikTok’s Creator Fund: This additional revenue stream allows creators to earn money directly from TikTok based on the performance of their videos.
- Promote Songs: Record labels often pay TikTok users to feature their songs in videos, helping boost the song’s virality while earning money.
- Collect Virtual Gifts via Live Streaming: When streaming live, you can receive virtual gifts from viewers, which can be exchanged for real money as your popularity grows.
- Host Live Streams and Accept Gifts: With at least 1,000 followers, a TikTok account older than 30 days, and being over 18 years old, you can earn money from live streaming and receiving gifts from your fans.
- Secure Sponsorships: Brands often seek influencers to promote their products. Capitalize on these opportunities for financial gain.
- Run TikTok Ads: TikTok’s Creator Marketplace allows creators to run ads, though this requires an initial investment for potential returns.
- Market Your Business: Use TikTok to promote your own business, attracting clients and boosting brand visibility.
- Provide Consultation Services: If you’re skilled in TikTok strategies and have a large following, offer consultation services to help others grow their TikTok presence.
By embracing these strategies with creativity and dedication, you can turn your TikTok account into a profitable venture.
