Diana Marua and Bahati have played a pivotal role in transforming the life of their househelp, Irene Nekesa, into a social media sensation in Kenya. Hailing from a modest background in Western Kenya, Irene, a mother, has become one of the most renowned househelps in the country, thanks to the support and initiatives taken by her employers.
Irene’s journey to fame began when Diana and Bahati, recognizing her potential beyond her role as a maid, decided to create an Instagram account for her. Through strategic efforts, they propelled Irene into the limelight, amassing an impressive following of over 127,000 on her Instagram page. This newfound popularity enabled Irene to establish a rate card, allowing her to run advertisements and monetize her social media presence.
The significant following also paved the way for Irene to secure lucrative deals. She became a brand ambassador for Camon 17 and actively participated in advertising Raha Premium, showcasing her versatility in endorsing various products. Collaborating with Diana Marua, Irene expanded her horizons by promoting women’s products, establishing herself as a substantial brand and generating income through her Instagram activities.
Beyond the realm of social media, Irene’s life has seen substantial improvements in terms of financial stability and educational opportunities for her son. In an interview, Irene disclosed that she receives a monthly salary in the five-figure range, a testament to the excellent treatment she receives from her employers. Moreover, Diana and Bahati took it upon themselves to ensure the education of Irene’s son, contributing to a life that Irene now enjoys to the fullest.
