Billionaire entrepreneur Simon Gicharu, renowned for founding Mount Kenya University, is now making headlines with his latest venture: Radio 47. This new radio station has quickly garnered attention in Kenya’s media scene for its ambitious goals and strategic talent acquisitions.
Despite being a newcomer, Radio 47 is already setting out to transform the broadcasting industry. Gicharu’s proven business acumen, evidenced by the success of Mount Kenya University, underscores his ability to envision and lead significant ventures. His entry into broadcasting with Radio 47 highlights his readiness to explore diverse business opportunities with potentially substantial impacts.
What sets Radio 47 apart is its aggressive recruitment strategy, often described as “poaching.” The station has attracted notable talents from established media houses, including Radio Maisha, Milele FM, and Citizen TV. This bold move has generated considerable buzz and reflects Radio 47’s commitment to assembling a roster of experienced voices to captivate its audience.
Radio Maisha, part of the prestigious Standard Group, has been notably affected by this recruitment drive. The departure of prominent figures such as sports anchor Ali Kauleni Hassan, journalist Lynda Oriaso, and presenters Geoffrey Mang’ou and Beatrice Maganga has caused a significant stir within the industry.
Similarly, Milele FM, affiliated with the influential Mediamax Network, has also felt the impact. The station lost Evah Mwalili, a celebrated journalist and three-time award winner known as Mama Taifa, to Radio 47.
In addition, Radio 47 has also recruited Citizen TV star Willis Raburu, known for hosting the popular Wabebe Show. Reports suggest that Raburu’s salary at Radio 47 is speculated to be Ksh 700,000.
Despite the controversy surrounding his recruitment tactics, Gicharu remains resolute in his vision for Radio 47. He is unapologetic about his strategy and aims to replicate the successes of his other media ventures, Royal FM and TV 47, in the radio sector. Gicharu is confident that experienced presenters will be instrumental in establishing Radio 47’s presence in the competitive broadcasting landscape.
Gicharu encapsulates his determination with these words: “The success of our sister stations, Royal FM and TV 47, has demonstrated that there is still room in the market for content that resonates with audiences. We are optimistic and prepared to make a significant impact with Radio 47 as we launch this month.”
