Diana Marua, wife of renowned gospel artist Kevin Bahati, has become one of Kenya’s most inspiring examples of how, creativity, and consistency can transform a life. Her journey from humble beginnings as an Mpesa operator to becoming a YouTube millionaire is both motivating and remarkable.
Born in Migori, Nyanza region, Diana was the firstborn in her family and took on the responsibility of being a role model to her siblings. After completing her education, she began working as an Mpesa lady, later taking up a reception job. Despite these jobs, she dreamed of a better life and greater opportunities.
Diana’s life began to change when she appeared as a video vixen in Kevin Bahati’s song Maria. Her exposure in the music video brought her public attention, increasing her social media following on platforms like Instagram and Facebook. Although she initially relied on Bahati, Diana decided to channel her growing popularity into something sustainable.
In 2019, she launched her YouTube channel, focusing on lifestyle vlogs that offered insights into her life and the Bahati brand. Her consistency and quality content quickly paid off, attracting thousands of viewers. Today, Diana Marua has over 700,000 subscribers on YouTube and reportedly earns between Ksh. 500,000 and 1 million per month from the platform alone.
Her success on YouTube has also opened doors to brand endorsements, making her a brand ambassador for 12 companies, each with multimillion-shilling deals. Diana attributes her success to hard work, consistency, and a positive mindset, proving that creative use of fame can lead to financial independence and entrepreneurship.
Diana Marua’s story is a testament to how ordinary individuals, even from humble beginnings, can leverage opportunities, creativity, and dedication to achieve extraordinary success. Her rise from an Mpesa operator to a YouTube millionaire serves as an inspiration for many young Kenyans striving to transform their lives
