In a candid interview with Andrew Kibe, renowned choreographer David Moya opened up about his journey to becoming Kenya’s most-followed personality on TikTok. A Communication graduate, Moya initially ventured into content creation on YouTube.
However, despite investing in his craft and paying his dancers, the platform failed to provide the financial returns he had hoped for. This disappointment, coupled with the post-Covid desire to uplift people’s spirits, inspired him to explore new creative avenues.
Moya took his talents to the streets, where his surprise performances initially resonated more with male viewers. Recognizing the need to appeal to a broader audience, especially women, he incorporated dancing back into his content. His breakthrough moment came with a viral video of him dancing for a lady in a market, which garnered an astounding 10 million views within just two days on TikTok.
Determined to build on his success, Moya remained highly active on the platform, constantly engaging with his audience and using their feedback to refine his content. Despite creating over 50 viral videos without any immediate monetary gain, his persistence eventually paid off. Clients began hiring him for personalized services, such as delivering gifts with a signature dance performance.
Moya credits his TikTok success to unwavering dedication, genuine passion, and a deep understanding of his audience’s preferences. His journey is a testament to the power of resilience and creativity in the ever-evolving digital landscape.
