In a bold statement released on Wednesday, the businesswoman and digital influencer announced that she would no longer take part in Bahati’s music career following the release of his controversial video “Seti.”
Diana said that while she respects Bahati’s artistic journey, her personal brand and business ventures do not align with the provocative direction his music has recently taken. She stressed that her decision was meant to protect her image.
“I love and respect Bahati, but my focus is different. I represent responsibility and growth for my family, partners, and brands that trust me. For that reason, I cannot be associated with this current musical direction,” she wrote.
The “Seti” video, released last week, has divided fans—some praising Bahati’s creative freedom, while others argue it clashes with family values.
Diana clarified that her move was not a rejection of Bahati as a husband, but a boundary to separate her brand from his art. She affirmed that she would continue supporting him privately as a partner.
“For the sake of my family and professional commitments, I must safeguard the integrity of my brand. Supporting one another is important, but boundaries are equally necessary,” she added.
The couple, who have long collaborated on music, YouTube projects, and philanthropy, now face a new chapter as Diana steps back from Bahati’s career. Analysts say this could reshape their joint ventures and redefine how celebrity couples balance love and business.
Fans have been split. Some hailed Diana as a role model for women prioritizing self-respect, while others felt the issue should have been resolved privately, warning that public disagreements might affect Bahati’s career.
