Running an online business can be very exciting, but at the same time, it comes with many challenges that people rarely talk about. When I first started my online business, I believed it was going to be the answer to all my financial struggles. I saw many people making money online, selling products, and providing services, and I was convinced that if they could do it, so could I. For the first few months, I tried everything with so much energy and optimism. But slowly, reality began to hit me. Sales were not coming in, expenses were increasing, and I was on the edge of giving up.
I live in Kampala, Uganda, and my online business was in the retail sector. I created a small website and also tried selling products through social media platforms. At first, a few friends and family members supported me by buying, but outside that circle, I struggled to reach real customers. I spent money on advertisements, boosted posts on Facebook, and even tried using influencers, but nothing worked. Sometimes, I would go weeks without making a single sale. The frustration was unbearable.TO READ MORE,TAP HERE
