Members of parliament are currently urging the government, specifically the Ministry of Health, to impose a ban on the sale of the widely popular nicotine pouch known as ‘Velo’ in Kenya.
During a recent parliamentary session, Health Cabinet Secretary Susan Nakumicha faced questioning regarding how this addictive tobacco-derived product found its way into Kenya, particularly in light of a similar product called Lyft being withdrawn from the Kenyan market.
MP Sabina Chege initiated the discussion by presenting two containers filled with Velo pouches in the National Assembly chamber, visually emphasizing the widespread availability of this highly addictive substance in the local market.
CS Nakumicha clarified that Velo is imported from Hungary and is distributed within Kenya by BAT Kenya Limited. She noted that “British American Tobacco (BAT) Kenya PLC is authorized as a tobacco product manufacturer in Kenya and has expressed intentions to produce nicotine pouches locally, though this has not commenced. Currently, there are no domestic manufacturers of nicotine pouches in the country; therefore, all nicotine pouches are imported.”
In response to concerns raised, the Health Cabinet Secretary announced that the Ministry would establish a technical team to assess the Tobacco Act of 2007 and provide guidance on potential recommendations. She emphasized, “If Madam Speaker were to call for the removal of Velo from the market, the Ministry of Health would be in full support, as it would be a significant step toward safeguarding the health of numerous Kenyans. However, we must adhere to the provisions outlined in the Tobacco Act of 2007.”
Furthermore, CS Nakumicha elaborated that the Ministry had already implemented regulatory measures to control the sale of Velo, classifying it as a tobacco product in accordance with the Tobacco Control Act of 2007.
It is essential to note that these products are designed to be placed between the cheek and gum, containing nicotine, flavorings, sweeteners, and plant-based fibers, despite their lack of actual tobacco content.
