Peter, a 42-year-old entrepreneur from Kisumu, Kenya, had always dreamed of running a successful business. He had started a small retail shop selling electronic gadgets about five years ago, hoping to build a steady income for his family and secure his future. For a while, things went well. His shop was doing decent business, and he could see a clear path to growth.
However, after a couple of years, things started to change. Sales began to decline, and customers who had once frequented his store started going elsewhere. Peter tried everything he could think of to turn things around. He revamped his marketing, offered promotions, and even expanded his inventory. But no matter what he did, the profits continued to fall. Soon, Peter found himself struggling to keep his shop afloat.TO READ MORE,TAP HERE
