Madam Boss, also known as Esther Akothee, recently disclosed how she has been making millions of money from brand endorsements alone. According to her, her success is attributed to excellent branding and her talent.
During her bridal party, Akothee revealed that her brand alone has been earning her millions of shillings, even when she is not performing or producing music. In 2022, for instance, she made Ksh.40 Million solely from brand endorsements in just 12 months. She promotes various brands by marketing them and going for roadshows.
Akothee charges no less than Ksh.1.5 Million per endorsement and cited Peptang Kenya as an example of a brand that paid her Ksh.2 Million for endorsing them. Her excellent performance earned her their trust, and brands have been approaching her since then.
Akothee advised all content creators and celebrities to invest in branding themselves to attract endorsement deals worth millions of shillings. She cited Azziad Nasenya as an excellent example of a young, hardworking, and creative content creator.
