Athletic shoe producer Nike Inc on Monday sued a New York-based organization that made “Satan Shoes” suspected to contain a drop of human blood as a part of a joint effort with “Old Town Road” rapper Lil Nas X.
Nike said in the claim that the organization, MSCHF Product Studio Inc, encroached on and weakened its brand name with the dark and-red, fallen angel themed shoes, which went on sale online on Monday. Lil Nas X isn’t named as a respondent in the suit.
The shoes are altered Nike Air Max 97 sneakers that contain red ink and “one drop of human blood” in the sole, as per a website portraying the 666 sets of limited edition shoes. The rear of one shoe says “MSCHF” and second says “Lil Nas X.” here
several sources announced that the shoes sold out in under a minutegoing for $1,018 per pair. Lil Nas X said on Twitter he would pick the beneficiary of the 666th pair from one media user who flowed one of his tweets.
Nike, in its lawsuit filed in federal court
in New York, said the shoes were delivered “without Nike’s endorsement and approval,” and the organization was “not the slightest bit associated with this project.”
“There is now proof of critical disarray and confusion happening in the commercial center, including calls to blacklist Nike in response to the dispatch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product,” the lawsuit said.
The Grammy-winning rapper, 21, on Friday released a video for new song “Montero (Call Me By Your Name)” in which he dances with a character wearing devil horns.