In a recent interview on the Kulacooler show, Kenyan content creator Alma Mutheru shared her experience with earning substantial income through the video creating app TikTok. Alma didn’t know about TikTok when she started using it in 2019 under the name Musically. She found success by creating acting and lip-syncing content, with one video of her lip-syncing to Khaligraph Jones’ song “yes bana” going viral after he reposted it.
Alma has received over 15 million likes for her content, but despite her success, she faced opposition from her mother who was concerned about the impact of her online fame on her education. Alma eventually reassured her mother and deferred her education, but plans to return to school in a few months. Despite facing criticism over her age, Alma insists she is 16 and has already withdrawn over a million dollars from TikTok.
Alma encourages parents to support their children who want to join TikTok, as she has seen people buying cars and houses through their earnings on the app. When asked about her celebrity crush, Alma stated she doesn’t have one in Kenya.