Usability
One of the most important aspects of web design is actually making the site usable for the average user. Most customers who visit your web page are not professional HTML coders, so they might need things simplified a little bit (which is fine).
Speed
Website speed can make or break your entire company. Despite the insane technology involved with connecting people to various pages all around the world, if the page doesn’t load within three to five seconds, users will go mad. They will likely exit your web page and never return, causing you to lose out on their potential business.
Aesthetics
The look and feel of your page is just as important as the functionality. You only have 10 seconds to make an impression on a visitor and to let them know what they’ll get out of visiting your page. If they aren’t impressed within that time, they’ll leave. Don’t overdo it with color schemes and crazy images like the 1990s, just have simple, sharp and decent looking web pages.
Content
Users are very picky. Even if your web page is easily accessible, functions well, works quickly, and looks great, they still won’t be pleased unless you have compelling and engaging content on your site. Content marketing plays a major role in any company’s advertising campaign. People much prefer video content over written, which is why content video views have exceeded 50 billion views per month .
Contact Info
Nothing makes customers angrier than not being able to contact a business when they want to. Make sure that from every page on your site, your users are able to easily find your company’s contact information.
Website Maintenance
Every page on your site should work 100% of the time. In the event of an issue, however, you have to have some sort of 24-hour support system implemented to ensure that someone can immediately address the problem.
Mobile-Friendly
Wholly 48% of all users admit that if they visit a company’s web page that doesn’t work on their mobile device, they take it as an indication that the business simply doesn’t care. It’s 2016 — just like your company should be online, your web page should function on mobile devices.
