Blessed Tugi: Comedian Njugush’s son making good money on YouTube

Comedian Njugush has garnered a substantial social media following and is currently recognized as one of Kenya’s premier and most innovative comedic performers. His exceptional talent has propelled him from a struggling actor to one of the highest-earning figures in the industry.

Following in his father’s footsteps, Blessed Tugi has emerged as a captivating figure, charming audiences with his innocent yet humorous perspectives on life. Since the release of his initial video, Tugi’s YouTube channel has attracted over 137,000 subscribers, solidifying his position as one of the most followed young talents on the platform.

Many Kenyans find resonance in the child’s unique take on everyday challenges and his delightful interactions with his parents. Since joining YouTube on August 14, 2020, Tugi’s channel has accumulated an impressive total of 5,330,091 views.

In December of the previous year, upon reaching the milestone of 100,000 subscribers, the three-year-old received the prestigious YouTube Creator Award, commonly known as the Silver Plaque. Currently, his videos consistently achieve an average of 60,000 views, with the most popular video reaching an impressive 200,000 views.

In a recent interview, Njugush expressed how his son’s achievements serve as inspiration, encouraging other parents to expose their children to opportunities from an early age. Noting this trend, YouTube has introduced the YouTube Kids platform, providing a child-friendly version of the site with curated content, parental control features, and the filtering of age-inappropriate material.

According to digital strategist Brian Muuo, YouTube presents a substantial library of children’s entertainment, serving as both a source of revenue for content developers and a platform for parents to monitor their children’s online activities.

Highlighting the lucrative potential of child-centric content, Ryan, a 7-year-old from the United States, stands out as one of the wealthiest YouTubers, having earned a staggering Ksh1.1 billion on his channel. Channels featuring children can be monetized through ad income and retail sales, providing a lucrative avenue for content creators.

However, in response to concerns about predatory comments, YouTube implemented a temporary ban on comments for videos featuring children in 2019. The company claimed to have developed technology capable of automatically detecting and eliminating predatory comments.

Notably, some Kenyan media personalities have taken the step of creating social media pages for their children, using them as digital photo albums. Among these are Betty Kyallo’s daughter Ivanna and Bahati’s children, reflecting the growing trend of showcasing family life on social media platforms.